Smurf Magic Forest is a Smurfs themed indoor family entertainment center in the heart of Seoul, about 300 sqm in size. The main attraction inside features a world class table-top projection game called "Papa Smurf's Magic Lab". There is also a Smurf Goods Shop that sells unique Smurf merchandise, and a Smurf Café that sells a small assortment of refreshing blue desserts and drinks. Come visit with family and friends, Smurf Magic Forest is a must-visit attraction in Seoul with magical interior, super fun games and world class service!

Papa Smurf’s Magic Lab (🔍View Details) is a hyper interactive escape game that utilizes state of the art projection mapping technology along with object recognition in order to give the player a truly magical experience. It is a 70 minute game in a private room about 10 sqm in size, decorated as Papa Smurf’s Magic Laboratory. It is best to play in a group of 2~4 people. You, the player, will assume the role of Brainy Smurf who has narrowly escaped the attack of the evil wizard Gargamel. It will be up to you to use the magic tools left by Papa Smurf in order to concoct magic potions, rebuild the village, and save your Smurf friends!

Papa Smurf’s Magic Lab (🔍View Details) game is currently available in English and Korean only. Japanese and Chinese versions of the game are still in development.

Papa Smurf’s Magic Lab (🔍View Details) is a game for all ages! However, children below the age of 13 require at least one adult supervision per two children. The game also involves some challenging riddles and puzzle solving, so we strongly recommend adults and children to come together to play!

Adult (19+) ticket is KRW 29,000 per person, Youth (13~18) ticket is KRW 24,000 per person, and Child (3~12) ticket is KRW 19,000 per person. Infants below the age of 3 are free of admission!

It is a 70 minute game, but we ask all players to arrive at least 10 minutes prior to the game start time for instructions and preparations. So it is best to set aside a good 1.5 hours for your visit!

Our only location as of January 2023 is in Gangnam, Seoul, South Korea. Exact address is B1, Gangnamdaero 106 Gil 29, Gangnam-gu, Seoul. It is 10 mins walk from exit 11 of Gangnam Station, Line 2 Green Line, or 5 mins walk from exit 6 of Sinnonhyeon Station, Line 9.

Our opening hours from typically from 11 am to 10 pm. However, depending on weekday or weekend schedule, hours of operation may vary for each day. To make sure that we are open, please call us at 02-564-1114 before your visit when in doubt!

We have a small assortment of beverage and ice cream menu on site as shown below, but their availability may vary depending on the season or day, so please feel free to ask us at the store!

Yes, we may be able to work out a discount for large group reservations. Please contact john@smurfmagic.com for business inquiries and large group reservations, I’ll be happy to assist!